I can’t tell you how many times I’ve come across a great website, by a talented entrepreneur, who has an awesome brand persona, and a crazy valuable offer… but an awful About page. Because so many people don’t realize how important their About page actually is!

Maybe you’re a copywriter or an aspiring copywriter. Or maybe you’re someone who’s debating if you should hire a copywriter or use AI to write your website copy or blog content instead. Either way, I’m here to talk about the big elephant in the room. Ya know, that big AI elephant standing in the corner.

You want your website copy to effortlessly sell without the ick of sounding like a salesperson. You want it to convince your dream clients that they NEED what you have to offer… not from your competitor… but from YOU. So, with all that in mind, what are the steps to making sure your website copy does all that?

In today’s article I’m going to break down the reasons why working with a website copywriter is extremely beneficial and how to know if it is in fact the right choice for you.

Yes, that SEO tool is ‘KeySearch’! I’ve been using KeySearch for all my go-to SEO needs since the beginning of 2024. Not only has it helped me find amazing keywords to rank for, but it’s helped me improve my website as a whole and keep up with the top competitors in my niche.

In this article I'm going to share with you the 5 major reasons why hiring a copywriter (especially a freelance copywriter), is *highly* beneficial for you and your business. And for your long-term success as well.

You want your words to work for you, not against you! And I want that for you too! Which is why in today’s article I'm going to share with you the 7 common mistakes to avoid when writing your own copy, and how to fix them.

In this article I'm going to give you everything you need to know as a beginner when it comes to SEO. Towards the end, I’ll also share with you some easy tips and tricks that you can do for free to make your copy/content more SEO-friendly, before you decide to invest in any type of software.

In this article I’m going to break down why blogging is still profitable and *highly* important. I’ll even share with you some helpful tips on turning your blog articles into sales opportunities, along with how to still reap all the benefits of blogging even if you HATE writing.

The Client: Bob’s Tree Service & Stump Removal is a family owned tree service company located in the Buffalo, New York area. They have been in business since 1982 and have been killing it! Considering the time in which they started their business, they have always relied on word of mouth and referrals to grow.

The Client: Bison Marketing Ventures is a small startup business that specializes in helping other businesses grow to the next level, by increasing their visibility and sales through personalized ad campaigns. They are fairly new to breaking free from the corporate world mold, and diving into the world of being a business owner (which heck yeah, is what I say to that).

The Client: Bob's tree and stump removal is a small family owned business. Priding themselves on outstanding service since 1982 and great prices compared to their competition (because let's face it, tree removal is pretty pricey, especially in today's economy).